The course on effective job advertisements provides a concrete toolbox that enables the company's employees to write better job advertisements. This involves a combination of tuition, practice, concrete aids, and analysis of existing processes and practices.
The aim of the course is that participants, after completing it, will be able to write advertisements that attract more suitable candidates and fewer irrelevant ones.
The course covers topics such as rhetoric, the use of headlines, the balance between evoking emotion and persuading with rational arguments, bullet points versus prose, tailoring advertisements to target audiences, and how to write to stand out.
The course will be adapted to the organisation's existing recruitment practices.
This means the following
- Existing KPIs and processes are taken into consideration to ensure feasibility and effectiveness within the organisation.
- The company's Employee Value Proposition (EVP) is actively used during the course and is incorporated into a practical guide that can be used when the course participant later writes job advertisements.
- practical guide that can be used when the course participant later needs to write job advertisements.
the course covers
- The connection between the job analysis and the job advert
- Job advertisements in today's recruitment market
- This job advertisement must answer
- Rhetoric and storytelling
- Self-selection and sales pitch
- Word choice as a tool
- Tailoring to target audiences
Implementation
The course is optimised for 8-10 participants and can be adapted as needed.
The course duration is 7 hours and can be adapted into one or two half-days.
The course package includes up to 4 hours of tailored post-course consulting, in the form of concrete feedback on positions or consulting meetings.
Preparations
The course requires the following preparation:
- Kick-off meeting with MeyerHaugen
- Examples of relevant job advertisements that can be used during course exercises
- If available; application statistics for the example ads (number and quality of applicants)
- Any guidelines the company has for recruitment communication (employee value proposition/EVP)
Evaluations
Course evaluations give the course a very strong Net Promoter Score of 93. Previous organisations that have undertaken the job advert course have measured a 33% increase in applicant volume after participating in the course.
