The course in effective job advertisements provides a concrete toolbox that enables your company's employees to write better job advertisements. This involves a combination of teaching, practical aids, and analysis of existing processes and practices.
The aim of the course is that participants, after completing it, will be able to write advertisements that attract more suitable candidates and fewer irrelevant ones.
The course covers topics such as rhetoric, the use of headlines, the balance between evoking emotion and persuading with rational arguments, bullet points versus prose, tailoring advertisements to target audiences, and how to write to stand out.
the course covers
- The connection between the job analysis and the job advert
- Job advertisements in today's recruitment market
- This job advertisement must answer
- Rhetoric and storytelling
- Self-selection and sales pitch
- Word choice as a tool
- Tailoring to target audiences
Evaluations
Course evaluations give the course a very strong Net Promoter Score of 93. Previous organisations that have completed the job advert course have measured a 33% % increase in applicant volume after participation in the course.
Course registration – New date coming soon!
