In this episode of the CEO Podcast, Siv Jensen and Petter Meyer meet Ann-Beth Freuchen, CEO of TINE. How does one balance the role of a commercial brand company with a clear social mission? The conversation offers insight into TINE's role in Norwegian food production, sustainability, preparedness, and innovation. Freuchen also shares her perspectives on leadership, recruitment, and what it takes to succeed in a complex organisation with many stakeholders.
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