In this episode of Rekrutteringsrådet, Sverre Haugen speaks with Siri Blindheim from Mestringspilotene about storytelling as a communication technique, and how content, delivery, and energy work together. Blindheim shares practical advice and explains rhetoric's logos, ethos, and pathos as speaking to the head (facts), demonstrating attitude/credibility, and hitting the heart (emotions), believing that stories can activate all three. They discuss typically fact-heavy job advertisements and how storytelling can be used in employer branding, job ads, and interviews, for example through MeyerHaugen's «hero script» where the candidate is the hero solving a conflict related to the company's mission.