In this episode of the Topplederpodcasten, Siv Jensen and Petter Meyer are joined by Christoffer Sundby, CEO of Spenn. With a background from McKinsey, top leadership roles at Circle K and Norwegian, and two Olympic sailing campaigns, he is now working to solve some of the biggest challenges with traditional loyalty programmes. The conversation focuses on how experiences from elite sports have shaped his views on culture, performance, and company building, and how to get some of the country's strongest brands to pull in the same direction.
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