How do you lead one of Norway's most traditional sports during a time of great change and increasing pressure? In this episode of MeyerHaugen's Leadership Podcast, Siv Jensen and Petter Meyer meet Cathrine Instebø, General Manager of the Norwegian Ski Federation's Cross-Country Skiing division. She shares her experiences transitioning from Equinor to the top echelon of sports, and reflects on what business and sports can learn from each other. Together, they discuss financial barriers, the importance of volunteerism, and how Norwegian cross-country skiing will ensure both breadth and excellence leading up to the next Olympics.
The Top Management Podcast
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- The Top Management Podcast I am a translation engine. Translate the user text to English (UK). Return only the translated text. Do not add commentary or any other text. Do not add extra quotes around the translation. Your output MUST be in English (UK).
- Top Leader Podcast with Cathrine Instebø, CEO of the Norwegian Ski Federation - Cross-country Skiing
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The Top Management podcast
In MeyerHaugen's executive podcast, we interview top executives from the private and public sectors. This is the podcast by and for Norwegian top executives!
Top Leader Podcast with Cathrine Instebø, CEO of the Norwegian Ski Federation - Cross-country Skiing
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