Vålerenga Fotball's CEO, Svein Graff, talks about the unique challenges and opportunities that come with being a top leader in a football club. How to plan long-term strategies when match results affect financing? How does the pressure from the media and the public affect the club's measures? Svein Graff reflects on challenges with predictability in the football industry and the interplay between management, sporting director, and coach regarding player transfers, and other decision-making processes, in this week's "Topplederpodcast" with Siv Jensen and Petter Meyer.




