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Recruitment marketing & employer branding

Visibility for your role

Recruitment marketing is the marketing of one or more job openings with the goal of attracting more relevant candidates into the process. Recruitment marketing is a cost-effective alternative because targeted advertising ensures visibility only within the relevant target group.

Traditionally, job advertisements have been published on Finn.no, LinkedIn, or other job portals. Our solutions and recommendations for advertising are based on data and expected ROI. Therefore, we often recommend social media for advertising, but also other channels where we see that the target group is active and/or easy to reach.

How to choose an advertising solution?

Wondering which advertising solution is best for the position you're recruiting for? Is it enough to publish on a job portal, or should you expect to invest several thousand in advertising?

Are there qualified active candidates in the job portals?
In which channel is it most likely to find relevant candidates?
Which channel is the most cost-effective for reaching the target group?

There are many factors to consider when determining the best solution for advertising a job. We conduct over 200 advertising campaigns every year. Our advice and recommendations are based on expertise in both recruitment and marketing.

200

We produce over 200 campaigns every year

2x

Our campaigns receive on average twice as many applicants as the industry average

70%

Over 70% of the workforce in Norway are passive candidates who do not actively search for job ads but can be reached through target advertising

Employer branding

Employer branding is about the company’s reputation as an employer. It’s how the company attracts, engages, and retains talent.

In today’s market with low unemployment, it is crucial to be an attractive employer. Employer branding is about building a strong employer identity that reflects who you are, what you stand for, and what it’s like to work with you.

Did you know that?

A company with a strong employer brand has, on average, 43% lower cost per hire.

Contact persons

Birgitte Enger

Digital Specialist

birgitte@meyerhaugen.no
+47 902 51 021

Do you want to know more?

Would you like to hear more about how we work with recruitment marketing, employer branding, or do you have other questions about advertising or marketing? Feel free to contact us!